Sebastian Schoepe, CEO and president of RSG Group North America, says he follows a German saying: “Don’t sell fishing rods if you don’t fish yourself.”
On the subject of health, he believes that RSG Group and Gold’s Gym are delivering an excellent product to their members. RSG Group bought Gold’s Gym again in 2020 after Gold’s Gym had filed for chapter through the pandemic. Because the pandemic slows down, RSG Group is fulfilling its promise by opening model new gyms throughout massive metropolitan areas, together with Dallas-Fort Value.
What was necessary within the enlargement plans was sustaining that very same “iconic” model that Gold’s Gym was recognized for. Founder and bodybuilder Joe Gold constructed the gymnasium in Venice, Calif., as a spot for him and his pals to coach for simply $60 a 12 months. The do-it-yourself tools Gold created was utilized by old-time bodybuilders like Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu.
“We didn’t hesitate much to see what we can do to really reinvigorate the brand, and hopefully bring it back to the glory days to turn it from bankruptcy into a very successful Business again,” Schoepe stated.
RSG Group and Gold’s Gym are planting their roots in Texas, too, with 62 Gold’s Gyms within the Lone Star state. Schoepe stated the corporate is creating clusters of gyms in several cities. Gold’s has two places of work, a foremost one in Los Angeles and one in Dallas, the place the corporate likes the concept of making extra gyms close to these places.
RSG Group operates three health manufacturers in North America: Heimat, a wellness membership; John Reed, a DJ-driven membership; and Gold’s Gym.
In February, the corporate opened a John Reed Health within the Preston Middle. John Reed gyms, which initially started in Germany, are recognized for “nightclub vibes” throughout exercises. Schoepe stated RSG Group can be eying a large-scale membership in Victory Park.
In Dallas, Gold’s Gym has three new golf equipment. Highland Meadows, the newest location, opened in early August, coming in at 22,230 sq. toes. Members can nonetheless get early membership for $25 a month, however the worth will ultimately go to $40 a month after the brand new opening deal. Little Elm has a 30,447-square-foot location that opened in Could for $40 a month. Flower Mound opened its 20,561-square-foot location in February for $40 a month as nicely. There are additionally two older places in Richardson and Waxahachie.
The health trade took a success through the pandemic as gyms closed and at-home exercises grew to become the norm. The rise of manufacturers like Peloton, the place customers bought a motorcycle or treadmill and labored out from house, was the favored merchandise on the health market. That has since modified, as gyms reopen and corporations like Peloton battle. Gold’s made its turnaround simply in time, Schoepe stated.
RSG Group operates 1,000 golf equipment all over the world, Schoepe stated, and the members are loyal to the model. He stated it’s clear the kind of viewers they’re interesting to primarily based on the bodybuilder within the manufacturers well-known brand.
“We have recalibrated the brand,” Schoepe stated. “What it actually stands for is serious fitness. We’re returning to our roots that started in Venice in 1965, where it doesn’t end at bodybuilding and serious fitness doesn’t necessarily mean bulking.”
There’s nonetheless some “clean up” to do, Schoepe stated. When RSG Group acquired Gold’s Gym, it had 61 company-owned golf equipment all over the world. As we speak RSG Group has expanded that quantity to 72. Each two months, RSG Group is taking a look at new cities the place it might probably discover alternative in a brand new market, he stated.
All of the whereas, Schoepe stated, the corporate goes to proceed to ship that very same “legendary product” Gold’s Gym is understood for.
“We create these clubs because we’re fitness,” Schoepe stated. “We love fitness.”